Red Box
RW
Project:
The Red Box Collection
Our Prompt:
Create a proposition within the sportswear category that feels true to The north face.
Concept Exploration:
The Red Box is an iconic logo for The North Face, steeped in history and culture. What can this logo from the brand’s past mean for the brand’s future?
feat. Joey Ones (https://www.instagram.com/_joey_ones_/)
Distilling this work into tangible themes, what is our promise to our consumer.
The North Face is at home on the mountain, but that mountain has two sides - performance and lifestyle. To achieve recognition in the sportswear space, TNF must embody both.
Internal experience:
The experience
In order to best communicate this idea internally, the team created an experience that used nostalgia to empower this modern expression.
FINAL CONCEPT:
Red Box Proposition
Finalize The North Face’s proposition within the Sportswear space.
FINAL PRODUCT:
The Red Box Collection
